kapwing — Make a Video About Anything

A cinematic video still of a traveler wearing a blue backpack walking down a city sidewalk, viewed from behind.

Cinematic Stories Social Media UGC and Testimonials Brand Identity

From idea to first draft

Tell your story through video without the need to record. Start with a simple prompt and explore a draft with visuals, timing, sound, and more.

Run Kapwing within a chatbot

Connect Kapwing to your AI agents via the Model Context Protocol (MCP) using the URL below.

https://www.kapwing.com/mcp

✳ Connect Claude Connect ChatGPT

Whole Foods Market

Verizon

Spotify

Louis Vuitton

Harvard University

Google

Facebook

Dyson

Powering the magic behind the scenes of leading organizations (and over 30 million creators across the globe)

Tailored workflows

Made for any type of storyteller.

Whether you're running a global marketing team or publishing internal comms, Kapwing adapts to achieve your creative goals.

Marketers

Create more content in less time. Keep campaigns consistent, launch faster, and share assets with your team.

Glossy three-dimensional hot pink megaphone on a dark background.

Internal Comms

Publish video updates that are easy to watch, share, and localize across every office.

Glossy orange and pink three-dimensional envelope with a play button.

Content Creators

Turn rough ideas into polished videos with templates, quick exports, and collaboration built in.

Glossy magenta smartphone with floating orange and pink conversation bubbles.

Educators

Use video to connect with more of your class and help strengthen storytelling skills in your students.

Glossy pink three-dimensional classical school building icon on a peach background.

Produce like a pro

A suite of core editing tools that make content production more intuitive.

Video Editor

A drag-and-drop timeline makes it easy to edit, trim, and combine video clips and add overlays, with a collaborative interface to let your team take part and share thoughts.

Learn More

Audio Editor

Auto Subtitle Generator

Translation

Explore More Core Tools

A polished dark video editor interface showing a fashion portrait preview, color adjustment sliders, and effect thumbnails.

Turn your great ideas into great content.|

00:0000:1500:3000:4501:0001:1501:3001:4502:00

Focus on creating

AI-powered editing tools help your team create better and faster.

Video Generator

Turn a simple text prompt into a video concept with a script you can shape for your tone and content.

Learn More

Script Generator

Text to Speech & Dubbing

Clean Audio

Smart Cut

Repurpose Studio

Explore More AI Tools

Real teams creating on Kapwing

Already transforming video creation across industries

Marketers, educators, HR professionals—teams across the board are using Kapwing to create faster, localize content, and simplify collaborative feedback.

It just works!

Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No downloads or installations—it just works.

Friendly professional portrait of a smiling creative production manager.

Eunice ParkStudio Production Manager at Formlabs

Now it's your turn

Redefine how your teams make video.

Kapwing powers professional-quality video content across marketing, education, and communications. Get started with your next idea today.

Try creating a video Request a Demo

Large glossy orange and golden-yellow three-dimensional video player block with a raised play symbol and a horizontal control slider.

Meet the Kapwing team

Built by creators
for the creator in everyone.

We run a YouTube channel with 200K+ subscribers, so we know what it's like to create video. We believe it should be collaborative, accessible, and easy. We're always working to make the creative process better for everyone.

Learn More About Our Story

Make a video about anythingwith kapwing